LinkedIn Ads Audience Network

Should you use LinkedIn Ads Audience Network (LAN) as a targeting option on LinkedIn Ads ? Let's try to find out this. First of all what exactly is LinkedIn Audience Network is ?

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So LinkedIn Audience Network helps you to target the same very people whom you have selected in your targeting outside of the LinkedIn Platform

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Now since people spend a very less amount of time on LinkedIn it is actually a very useful tool for targeting the same very people whom you have selected when they are not on LinkedIn Platform

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So you are not diluting your targeting in any way as you are when you are using LinkedIn Ads Audience Expansion

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Normally LinkedIn Ads Audience Network will help you decreases your Cost Per Click (CPC), increase your Click Through Rate (CTR) which will have a positive impact on your Quality Score (QS), so you will be getting more impressions

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So it's always advisable to use LinkedIn Audience Network as a targeting option in LinkedIn Ads

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