LinkedIn Ads Audience Network
Should you use LinkedIn Ads Audience Network (LAN) as a targeting option on LinkedIn Ads ? Let's try to find out this. First of all what exactly is LinkedIn Audience Network is ?
So LinkedIn Audience Network helps you to target the same very people whom you have selected in your targeting outside of the LinkedIn Platform
Now since people spend a very less amount of time on LinkedIn it is actually a very useful tool for targeting the same very people whom you have selected when they are not on LinkedIn Platform
So you are not diluting your targeting in any way as you are when you are using LinkedIn Ads Audience Expansion
Normally LinkedIn Ads Audience Network will help you decreases your Cost Per Click (CPC), increase your Click Through Rate (CTR) which will have a positive impact on your Quality Score (QS), so you will be getting more impressions
So it's always advisable to use LinkedIn Audience Network as a targeting option in LinkedIn Ads