Bidding Strategy for LinkedIn Ads : 7 Golden Rules to keep in mind
What should be my bidding strategy for LinkedIn Ads? How much should I bid on LinkedIn Ads? Let's try to answer this question?
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Always go in for Manual CPC Bidding. Never go in for Automated Bidding (which is another name of Bidding by Impressions) or CPM Bidding . Also always deselect the box for Enhanced CPC.
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Now another question that comes up is - What should be your bids
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Select the minimum bid possible to run LinkedIn Ads whether it's 3 dollars or 4 dollars or 5 dollars. LinkedIn would tell you what is the minimum bid required. Select that minimum bid.
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Only increase the bid if you are not able to spend your total budget for the day
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Now if your CTR (Click Through Rate) >1% then change the Manual CPC to CPM or Automated Bidding and when you are switching back to CPM, bid high in that case
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Now over a period of 4-5 days , you will see that the CTR again goes below 1 % , the average frequency metric (the number of times a user would see your ad) would start rising above 2 which is indicating saturation, so when the CTR goes below 1 % switch that CPM again back to Manual CPC
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Never accept LinkedIn Recommendation of suggested bid or what other advertisers are bidding.
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So here are the 7 Golden Rules for Bidding on LinkedIn Ads :
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1. Always go in for Manual CPC bidding
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2. Never go in for CPM or automated bidding
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3. Never Click the box for Enhanced CPC
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4. Always start with the minimum bid required to run your ads
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5. Only increase your bids if you are not able to spend your total budget for the day
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6. When the CTR >1% change from Manual CPC to CPM or automated bidding
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7. Once your CTR becomes less than 1 % change back from CPM or Automated bidding back to Manual CPC bidding
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